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Alberto-Culver brand and Elle magazine create online novel.
May 26, 2010
By: TOM BRANNA
Editor
Alberto-Culver’s TreSemme has teamed with Elle magazine to create “Dirty Little Secret,” a new web-based series that follows six of NYC’s most connected women around the Big Apple. The 10-part series—which premiered yesterday on ELLE.com/DirtyLittleSecret and the TRESemme Facebook fan page—follows an aspiring hairstylist Riley Kendrick and her encounters with some of the most stylish and chic women in the fashion and beauty worlds. The drama also features real-life TreSem...
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